Our Experience
We’re a new company, but this isn’t our first rodeo. (Don’t believe it? Why do you think the Championship Bull Riding folks use us? Hint: it’s not because of Steve’s hat collection.) First Fruit Media brings a combined 60 years of experience to all things media, working with some top names. Like these.
Allstate Insurance. Let’s play: Allstate’s approach is to develop very customized, specific programs around each sports market. We’ve helped create their annual plan around Titans Radio and Nashville’s 104.5-The Zone with a strong emphasis on each individual Allstate agent. Say the agents: “Touchdown!
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Budweiser. The King of Beers has national marketing programs on which they want a local spin on radio. These plans are developed annually around major holidays and are sometimes two-tiered programs. We’ve planned and executed them between Budweiser, the retail partner, and the incentive company. Long live the King.
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Electronic Express. They have 16 locations in Middle Tennessee which compete effectively with the big boys (HH Gregg, Best Buys, Walmart) in the very competitive electronics category. New commercials are written, produced and distributed every week, 52 weeks per year and sometimes twice per week. Where’s my remote?
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Championship Bull Riding. It’s known as The Real Cowboy Sport and they ride through Nashville every year. Radio, TV, promotions, remotes and related events are planned and executed to drive ticket sales and create excitement around this event. We’ve handled the marketing and promotions for the last two seasons.
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Miller. This highly respected national company likes to see all its marketing localized in ways which create talk for their brand in each hometown market. Radio has been the vehicle of choice to provide this localization and street execution. We have been fortunate to help localize these promotions for years in Middle Tennessee.
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Toyota of McDonough. Located about 20 miles southeast of Atlanta, TM competes for customers in both Atlanta and Macon. We handle their broadcast TV and cable with new commercials produced each month. Some highly targeted print ads were used to generate used vehicle sales.
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The Wiggles. This awesome kids show creates a new edition each year and travels to dozens of US markets. Radio, web, social media and reading promotions drive this event. We work with The Wiggles in Nashville, Memphis and Little Rock.