Nashville & Huntsville Radio Planning & Placement Company

Our team has many years of experience working FOR radio stations and WITH successful radio advertisers.  This knowledge base is available to help your business grow when you work with First Fruit Media.  Our Nashville and Huntsville radio planning & placement company is about understanding inventory demand and pricing, endorsements, promotional policies, audience turnover, frequency and time spent listening all help our team make your business campaign better.

We look at all the data to find the best station or combination of stations to allow your campaign to reach as many potential customers as possible with the most cost efficiency possible.   Our team also maintains strong relationships with radio representatives in our markets so that new opportunities reach your business as soon as they are available.

Radio 101 Overview

Terrestrial Radio describes the local radio stations, which are unique to each market and are delivered over the air wirelessly by broadcast transmitters.  Internet Radio is a station or music service (Pandora, iHeart, Slacker, etc.), which originates on the Internet although it may be received on computers or smart phones via a wireless network.  Satellite Radio is the service provided by SirusXM, which is delivered by Satellite directly to a car or home receiver equipped with a dedicated Satellite Antenna.  It is a monthly subscription service.

Targeting potential customers with Terrestrial Radio

Our Nashville & Atlanta, radio planning & placement company is about knowing your target audience and what they listen to. Most radio stations have a unique format, which appeals to a unique group of individuals.  I.e., sports fan listen to sports talk stations, country fans listen to country stations, etc.  Once the average customer of your business is identified, we can identify a radio station, which will reach that customer.  There is a wide variance in the number of people listening to each station within a given market.  It is important to purchase the stations, which reach the largest possible audience within the target.  It is also very important to purchase the right frequency of commercials or spots.

Targeting potential customers with Internet Radio

Pandora and iHeart are the most active Internet Radio platforms selling commercial time to local advertisers.  These offer a wide variety of targeting by age, gender, and psychographic segmentation.  The ads are sold on a cost per thousand rather than a cost per spot basis.  Unlike terrestrial radio ads which may be missed by individuals who switch stations during commercial breaks, ads on internet radio are delivered consistently in short segments and cannot be missed by the audience.  If someone pauses the stream, they still receive the ad when they resume listening.

Satellite Radio

Local advertising is currently not available but many national advertisers use this platform.