Everyone knows word of mouth is still the best form of advertising.  The purpose of all advertising should be to increase the word of mouth about your business. Sounds simple but not always simply accomplished.

Construct you message around product points which really matter to people.  Too many business air advertising which brags about some aspect of the company. Ninety percent of the time, potential customers don’t care about that stuff because it doesn’t relate to product usage.  Remember you want to motivate a customer to buy the product by constantly informing them how use of the product makes their life simpler or easier.

Construct a schedule of advertising which delivers the right reach, with the right frequency before the right target for a period of at least 9 months.